Boutique product & growth studio
We partner with early-stage direct-to-consumer and content-driven companies across product strategy, design, development and growth marketing — one accountable partner holding the whole line from roadmap to return on ad spend.
Across eight client engagements since September 2022.
Most early-stage teams have to stitch a product shop to a media agency and hope the handoff holds. We keep strategy, build and spend under one roof, so the thing that ships and the thing that sells are decided in the same room.
Where the opportunity actually is, what to build first, and what to leave out. We draw the MVP cut line with you and sequence the quarters behind it.
▸ Positioning · Scope · MVP cut line · Roadmap
Digital products and storefronts built to be measured: interface design, a component system that survives growth, and the engineering to get it live.
▸ Prototype · Design system · Storefront build · Launch
Paid acquisition across search and display. The work that moved our clients' numbers was rebuilding targeting around intent keywords and cohort performance rather than broad demographics — which is where the 6× return came from, not from spending more.
▸ Intent keywords · Cohort analysis · ROAS · CPM · Attribution window
The revenue you already earned and haven't collected yet. Flows and campaigns segmented against real behaviour, written to be opened and built to compound.
▸ Open rate · Click-through · Segmentation · Cohort retention
In order, every time. The first step is the one most agencies skip, and it is the reason the last step has anything to say.
We read the account, the funnel and the numbers before proposing anything. You get a baseline you can hold us to — and a straight answer on whether we're the right fit.
One document: the thesis, the channel mix, the build sequence, the budget, and the metric each decision is accountable to.
Design, development and campaign structure in parallel, shipped in slices small enough to learn from rather than one long silent quarter.
Weekly reads against the baseline, creative and landing-page tests in rotation, and spend moved toward whatever the data says is working.
Next step
Every engagement starts with an audit, and the audit starts with a conversation. Tell us what you're building, what you're spending, and where it stops working.
Start a conversationFounded and led by Suraj Sachdev · Vancouver, BC